My Postcards in other peoples shops

Hello my dear cycling and art friends,
and especially those rare souls who carry both passions in the same pocket.

Back in 2025, I started a series of bike-related illustrations. The focus was not speed, glory, or heroic climbs, but the quiet, persistent annoyance of owning bikes. Taking care of them. Owning tools. Owning the right tools for the rightparts. And, hovering above it all like a mechanic’s ghost: knowledge.

My cycling journey began in Belgium, riding a single-speed Dutch bike to work. Simple, honest, unbothered. Later, in Berlin, I fell into fixed gear cycling and racing. The beauty of a fixed gear bike lies in its radical simplicity. One gear. No shifting. No distractions. Brakes… well, technically yes, rim brakes if you must. I still remember how to change my ratio on a fixed gear, and that muscle memory feels like an old song I never forgot.

Fast forward to today, and my life is filled with many bikes. Different systems. Different standards. Different personalities. And suddenly, simplicity is gone. I feel overwhelmed by maintenance, compatibility, and the constant question of “do I even own the tool for this?” I’ve learned to rely on friends, generously borrowing their hands, their tools, and their confidence.

That confusion never really left me. Instead, it turned into drawings.

I began translating these feelings into illustrations, small visual confessions about the absurd complexity of modern bike ownership. I’ve released seven or eight so far, and to my relief and joy, people immediately related.

So I took the next step and had them printed as postcards. I reached out to bike shops and cycling cafés across Germany, the Netherlands, and Belgium, and many of them kindly agreed to sell them. I’ve made a list of all participating shops here!

All the best,

Jule